J and K Training has partnered with the football team’s business club in a bid to boost its profile within the Tees Valley region.
Jane Imrie

Middlesbrough FC partnership spells success for functional skills specialist

An educational training company has strengthened its bond to Tees Valley by becoming a regional partner of Middlesbrough FC.

J and K Training has partnered with the football team’s business club in a bid to boost its profile within the Tees Valley region.

Founded by managing director Ann Johnson and former director Paul Kelly in 2008, J and K Training specialises in delivering functional skills english and maths courses.

As part of the sponsorship, the firm’s branding will appear on pitch and crowd-facing digital LED boards at the Riverside Stadium on match days, as well as StatTV and StadiumTV screens within the concourses.

In addition, J and K Training will also feature on StatTracker social media content, which is shared to the Football Club’s official social channels.

The company is also eligible to attend exclusive business partner events and networking opportunities.

Managing director Ann Johnson commented; “The partnership is impressive. It makes us feel proud and it helps us stand out. The pictures and videos of our logo at the games really help our social media posts reach more people and gets our name out to a new audience.

“The aim of the partnership was to raise our profile in the Tees Valley and being a Middlesbrough FC Regional Partner has certainly helped do that.”

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