L-R: Transformation Tribe head coach Ashley Paynton with founder Liam Britton.
Jane Imrie

North East fitness venture goes from strength to strength with new premises

A North East-based fitness studio is already approaching full capacity after its launch last month.

Women’s fitness firm The Transformation Tribe joined the North East Business and Innovation Centre (BIC)in Sunderland in January.

Founded by personal trainer Liam Britton, The Transformation Tribe offers women’s fitness solutions focused on metabolic training, with a holistic approach that includes mindfulness and lifestyle coaching.

Liam explained: “We specialise in women’s body transformations. We train women who potentially aren’t training or have never trained, so it’s not for everyone. It’s about giving those who need it a place where they feel comfortable and giving them the right support needed to start a new routine.

“It’s a support network and it’s great to see the comradery between everyone. You don’t get anything like this at big chain or budget gyms, it’s a game-changer. I’ve seen similar groups established further down the country, but as far as I’m aware there’s nothing else like this in the North East.”

Liam, who runs the gym with head coach Ashley Paynton, added: “The team at the BIC was great helping us move in. I was looking for space for a while but when I walked in here it felt right.

“It’s a busy area with lots of businesses, so there was already a self-contained community to tap into. It feels good here with so many unique, niche businesses.”

Donna Surtees, centre manager at the BIC, commented: “We’re delighted to have been able to support Liam and Ashley and are extremely proud of how far they’ve come in such a short space of time.

“They’ve already been in touch about increasing capacity should their numbers continue to rise and we’ve promised to help them as much as we can. I’d like to wish them all the best for the future.”

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