Sunderland entrepreneur set to launch corporate wellbeing business in UK

A Sunderland-based firm is set to launch its corporate wellbeing business in the UK with the help of the North East Business Innovation Centre (BIC).

Corporate wellness platform Medintu has launched in the UK after amassing 120,000 users in India, with clients including local authority services, pharmaceutical manufacturers and IT service businesses.

CEO Reddy Sanikommu, who also runs IT consulting business Sajva Services at the BIC, set up Medintu after identifying a need for wellbeing services as a result of personal experience.

Reddy explained: “It suddenly struck me that unlike all other areas of our lives, health management remains one of the only things we have very little access to online, yet it is the most important issue to every one of us.

“We are used to tracking things like exercise and calorie consumption and even seeking support from groups. But there is a gap in the market for an online platform that takes a holistic approach to health and wellbeing – emphasis on preventative care but with the power to connect them to the specialist services when action is needed.”

Reddy, who is based in the Sunderland business centre, hopes that the health care and wellbeing app, which includes online self-assessments and specialist information, will see the same success in the UK as in India.

Commenting on the UK launch, Reddy said: “The BIC has played a crucial role in helping us get to where we are today.

“They’ve built a whole community around us, introducing us to exactly the right contacts and creating effortless conversations with people who have been incredibly useful to us in developing the analytical side of the platform and joining up health services.”

The BIC’s business development manager, Louise Hardy, added: “There is a real shift towards people taking responsibility for their own health and wellbeing and this kind of online platform harnesses the power of digital technology to empower and motivate them.

“Existing Medintu customers are clearly impressed by the results in the workplace too and I look forward to hearing the success stories of UK businesses benefiting from happier, healthier employees very soon.”