Greggs vegan range is recipe for success with ‘exceptional’ 2019 performance

Baked goods retailer Greggs has reported a ‘record-breaking’ performance for 2019 as a result of its ‘transformational’ strategy changes.

The firm reported a pre-tax profit of £108m for 2019,an increase of 31 per cent from the previous year.

Rolling out a number of product innovations throughout the year - such as the introduction of vegan products and partnering with delivery firm JustEat - has seen the company boost its overall sales by 13.5 per cent.

Roger Whiteside OBE, Greggs chief executive, commented: “2019 was an exceptional year of progress for Greggs, during which we experienced a sustained increase in customer visits as increased awareness and appreciation of our brand gathered momentum.

“Our exceptional performance was founded on the changes that we have made across our multi-year strategic investment programme, which has delivered transformational change across the business and has now set us up for the next phase of growth.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.