Proptech firm secures £10m to ‘modernise’ rental market

A London-based property technology firm has secured £10m to grow its proposition in a Series B funding round.

Proptech software specialist Goodlord has closed the multi-million pound investment round led by Latitude Ventures with participation from This round was also backed by Finch Capital and Oxx.

Founded in 2014, Goodlord aims to streamline the rental process through one interface, and has doubled its headcount after entrepreneur William Reeve (co-founder of LOVEFiLM, Founding Director of Zoopla) became CEO in 2018.

The firm plans to use this latest investment to double its client base, as well as expand its suite of products.

Goodlord CEO, William Reeve, commented: “Last year saw hundreds of businesses join Goodlord and we’re delighted to be starting 2020 by welcoming the investors Latitude Ventures and Oxx Capital.

“Despite the UK rental sector having grown to over 10m households, a deeply flawed process remains the status quo, which is stressful for tenants and time-consuming for agents. Our mission to provide the best rental experience in the world remains as relevant as ever and, with this new investment, we have the tools we need to achieve it.”

Julian Rowe from Latitude Ventures, who is joining the Goodlord board, added: “For many people under the age of 40 the rental market is the housing market and Goodlord is passionate about modernising it for millions of people.

“By creating software that increases the professionalism of letting agents and reduces the stress of finding and securing a home to rent, Goodlord is supplying an essential service to meet a key need.

“With more people predicted to be renting than owning by 2039, we’re delighted to back Goodlord on its mission to create the best rental experience in the world.”

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