Facing COVID-19: The food tech company helping shoppers boost their immune systems

A London food technology company has adapted to help people who are looking to strengthen their immune systems through the pandemic.

Spoon Guru, which is an AI based food tech start up, has launched ‘Immunity Support TAG’, which helps consumers find food that will help to strengthen immune systems.

The company said that there has been an upswing in shoppers looking for foods and supplements that will improve the body’s defences, so it has developed the platform to meet that demand.

Spoon Guru has previously been used to help people with allergies identify foods that may not be safe for them, and pivoted its services when it became clear that there was a demand for health supplements.

Markus Stripf, CEO and co-founder of Spoon Guru, commented: “Spoon Guru has used its proprietary algorithms to quickly pivot in the wake of COVID-19 to create the Immunity Support TAG.

“Our AI machine learning can reliably and safely process and classify hundreds of thousands of products to help shoppers in seconds.

“Although there isn’t a cure for coronavirus yet, what we can do is give our body the best possible chance of operating at its optimum level by making better-informed choices.

“We know the use of our technology can help support people choosing the right foods during the current health crisis.”