Adverttu, which specialises in on-car advertising, has pivoted its transit media platform and adapted the logistics it uses to create support packages for key workers and NHS volunteer drivers.
Jane Imrie

Facing COVID-19: the adtech firm supporting NHS volunteer drivers and key workers

A London-based transit advertising specialist has launched a new programme to support its drivers.

Adverttu, which specialises in on-car advertising, has pivoted its transit media platform and adapted the logistics it uses to create support packages for key workers and NHS volunteer drivers.

The programme enables businesses and brands to support Adverttu’s drivers working across gig economy delivery services, healthcare, the military and in the public sector, as well as those who have become NHS volunteers.

The packages deliver monthly financial support, including fuel costs, to drivers working at the front line of the COVID-19 pandemic.

Artjom Jekimtsev, CEO and founder of Adverttu, commented: “Our community has risen to this unique challenge. Many of our drivers hold critical roles in healthcare, the gig economy and online e-commerce services.

“They are out there, putting themselves at risk to protect our loved ones and to keep us all safe.

“We wanted to develop a powerful way for brands, agencies and other businesses to directly support the people who deliver their advertising in normal times.”

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