London popcorn company's sales heat up with 250% increase
A London popcorn company has announced a 250 per cent increase in sales since March.
Popcorn Shed reported today that despite the closure of cinemas and shops - its primary customers - it saw online sales rise by 250 per cent from March to April 2020, and 1200 per cent from April 2019.
The company said that when its traditional customers closed their doors due to lockdown measures, it launched new products as well as a marketing campaign, to which it attributes the increase in sales.
Laura Jackson, director of Popcorn Shed, commented: “As a business we had to act fast and were forced to focus all our efforts into improving and directing traffic to our online channels and moving to a more business to consumer model.
“In the first few days after lock down we had to completely upskill ourselves and adapt quickly to reach a different customer.
“Suddenly we were learning how to use Facebook and Google adverts, which we had not really used previously.
“We redistributed our budget from product development into online advertising and the results speak for themselves.
“Customers love popcorn and with all the movie nights in for the time being, our products are a great snack”.
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →