Spirits firm reports “exceptional” performance thanks to sanitiser range

An infused spirits specialise has had an ‘exceptional’ performance after pivoting to create alcohol sanitiser products in response to the COVID-19 pandemic.

The British Honey Company has reported sales of more than half a million pounds of its new sanitiser range, developed and introduced as a result of the ongoing coronavirus outbreak.

Launched in the last week of March, sales of the firm’s newly developed Drip+Drop sanitiser have “considerably exceeded” management expectations, and has more than offset the decline in sales of its core offering of spirits

British Honey CEO, Michael Williams, commented: “Very early on during the Covid-19 outbreak we identified a clear opportunity for the Company to move into the production of alcohol-based sanitisers, to meet exceptional demand and supply shortages, given the basic ingredient is the same as for our infused spirit brands.

“I’m delighted to report that sales of these products have been exceptional.

“Whilst there is no doubt that, across the industry, problems in the alcohol supply chain are starting to emerge, I am pleased to confirm that we as a company have sufficient alcohol for our own spirits business plans through to the end of 2020.”