Helping marketers to upskill
Katie Mallinson

Member Article

Marketing automation firm upskills marketers during covid-19

The team behind marketing automation platform Force24 has donated over 100 man-hours of consultancy expertise for free to help marketers leverage a 180% uplift in digital engagement across B2B and B2C sectors during the UK lockdown.

As billions of people work from home to tackle the Coronavirus outbreak, the Yorkshire firm has adapted many of its online services to focus on helping stricken sectors and their marketing departments – that have been drastically hit following the impact of COVID-19 – to continue learning and developing remotely.

Focusing on ways to upskill professionals through a series of personal development webinars, the team has delivered several engaging topics – from personalised online comms to building email campaigns – for over 300 individuals to date. And, as well as providing all attendees with free, downloadable guides following each hour-long session, Force24 is now rolling out regular educational lessons on different marketing-based subjects.

In addition to maintaining its commitment to offering customers free training and support for life on its platform, the team has also been working tirelessly to deliver real-time, critical advice to help its client base to effectively communicate with customers – particularly offering a significant increase in free email content and further upskilling them on additional features to the platform to enable greater interaction and productivity.

Adam Oldfield, managing director and founder of Force24, said: “We believe it’s so important that marketers use this time effectively and we want to keep assisting them – that’s why we’ve developed an online-focused learning programme that gives them the tools to maintain a high-standard of digital activity.

“The support and response to our webinars has been fantastic and we want to continue to support brands so that they can effectively adapt their marketing messages during truly difficult times.”

Prior to the Coronavirus outbreak, Force24 recorded a 50% uplift in customers utilising its platform – in only eight months – with nearly 4,000 digital marketers plugging in the sophisticated technology.

Throughout 2019, the enterprise also developed more than 2,000 additional intuitive features, increased its workforce from 35 to 55 employees, and doubled its email delivery volumes from 80 million to 190 million.

Additionally, 15 million emails continue to be delivered every month and over 400 trillion data exchanges pass through the UK-built and managed, GDPR-compliant platform each year.

Nick Washbourne, commercial director and co-founder of Force24, added: “Marketeers must turn to digital channels to keep communicating during incredibly tough times. Their actions – and how they operate their businesses in the current climate – will prove to be a lasting legacy as the economy moves back towards ‘boom’ time.”

Force24 has globally recognised customers on its books including Children in Need, Michelin and Hitachi.

As well as saving marketers an average of eight hours a week via its savvy automation too, the team helps to equip professionals with the skills to build website landing pages in under five minutes and email campaigns in seconds. Additionally, Force24 has officially launched its brand hashtag, #youarenotalone to underline its commitment to supporting marketers.

Built through self-generated revenue – and via external support from the Northern Powerhouse Investment Fund – Force24’s mission is to make marketers’ lives easier. To do so, the enterprise invests 30% of the company’s revenue into research and development.

This was posted in Bdaily's Members' News section by Katie Mallinson.

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