Marketing firm expands Yorkshire reach with digital startup acquisition

A Midlands-headquartered marketing agency has expanded into Yorkshire with the acquisition of a digital startup in the region.

Leicester-based firm Digital Ethos has acquired York company View Digital as part of its expansion into the North.

The acquisition forms part of the firm’s wider growth strategy, with Digital Ethos also currently in discussions with a Manchester agency.

Calum Howarth, founder of View Digital, will head up the firm’s new York office, bringing with him several clients from the former startup.

Luke Tobin, managing director of Digital Ethos, commented “We’re thrilled to have Calum’s expertise on board.

“To some, this may seem like a strange time to kick off plans for expansion but when an opportunity like this comes along - it’s hard to turn it down.”

“We have clients up and down the country so having offices dotted around is something I’m keen to proceed with.”

Calum Howarth, View Digital founder, added: “When I first met Luke, we instantly clicked. The direction of both businesses align, so it was a great and very natural fit.

“What works for me is that I can remain in York while having the support of a wider team with plenty of tools and resources that are not readily available when you’re a start up. Utilising these means added value for our clients.”