Lovecrafts' product revenue has increased by 140 per cent during the UK’s lockdown.
Chloe Shakesby

Crafting company increases revenue 140 per cent during lockdown

A crafting platform has reported that its product revenue has increased by 140 per cent during the UK’s lockdown.

LoveCrafts, which is headquartered in London, saw a 58 per cent increase in traffic from February to April, as well as a 27 per cent increase in email subscribers.

According to LoveCrafts’ site data, tutorials have been particularly popular, with the platform’s beginner craft guide experiencing a 8,704 per cent increase in visits over the past two months.

The page that has received the biggest increase in traffic is LoveCrafts’ DIY face mask tutorial, which saw a 2,369 per cent increase in visitors between the 19th April and the 2nd May.

LoveCrafts’ ‘Kids crafts’ page has also noted a traffic surge of 1,210 per cent between February and April, indicating that parents are crafting more with their children while at home.

Edward Griffith, founder of LoveCrafts.com, commented: “We’ve experienced a huge amount of support from our community of makers in the last couple of months.

“Crafting has brought people both joy and distraction during these stressful times and our data certainly shows how popular it’s become.”

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