Cascade Takes Innovative approach to keep business Cascading

One North East based company, which is a UK market leader in its field, has focused on helping businesses in the region during the pandemic to ensure that businesses here are supported so as to help them to both survive and thrive.

Cascade Cash Management has taken an innovative approach to helping a good number of their suppliers, partners and associates in the region, continuing to put back into the economy whilst it deepens and extends relationships for the long term future good.

The forward-thinking team, headed up by Dr Emma Black, specialise in delivering an independent and transparent cash management service created to generate enhanced cash returns and increased protection on deposits through a unique online portal.

The Cascade team of eleven administer cash savings on behalf of clients and depositors, who can also use the online portal to administer their own savings. Partners including IFA’s, solicitors, attorneys, accountants and many more, can also self-brand the product for presentation to their own clients.

As well as focusing on the wellbeing of clients, Cascade is developing a solid reputation as a good employer supporting colleagues through training and development, creating opportunities and encouraging team spirit. This ethos also expands to its team of consultants and suppliers. Dr Emma Black explained:

“When the global pandemic hit in March, we immediately regrouped and looked at ways to ensure we were positioned as a business to thrive over the coming months and years. A sense of urgency during these times becomes important and you need to be decisive and react at a fast-pace to ensure you both protect and create value for the stakeholders of your business.

“Once we had enacted our continuity plan and all of our team were safe and well working from home, we then focused upon ensuring we reached out to our clients, partners and suppliers to ensure we offered our support to them during a challenging time for all.

“In reaching out, we benefitted from a shared perspective on things that were working well for local businesses and began to replicate these good wins at our end too. We work with some amazing local businesses that were founded and employ some very talented people and we wanted to help support and protect them too during this climate.

“We continue to work closely with Shout on bringing to life some of our exciting ideas for further developing our software particularly during a time of digital transformation in many sectors, with Hedley McEwan on our brand communications and collateral, with Get Brindled on our PR and social media, with Protean Solutions on motivating and supporting our team and many others in the region and country, and on the property and office side, Commerce House in Middlesbrough, Kinetic Properties and The Town Hall in Wallsend, each of which is providing significant support in their own right for helping local businesses. I have also continued with my membership of Vistage, to support and develop my own business needs and talents, and it has been invaluable during this climate for ensuring we remain positioned to thrive.

“We have always aimed as people and as a business to be a supportive citizen in the North East and a force for good, considering the wellbeing of every one we come into contact with. Our team, including our external suppliers and partners are very important to us as well as very supportive customers. We are honoured to have been recognised and highly commended by The Financial Services Forum for exceptional customer care too and we will continue to do all we can to help others in the months and years ahead.”

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