Payments platform secures partnerships with PrettyLittleThing and Hype

A flexible payments platform has secured deals with two major online retailers as part of its expansion.

Laybuy has announced new partnerships with fashion brands PrettyLittleThing and Hype.

Founded by Gary Rohloff in 2017, the Laybuy platform allows customers to spread the cost of purchases over six equal weekly payments.

The new partnerships are the latest for the firm, which already works with retailers such as

Gary Rohloff, MD and co-founder of Laybuy, commented: “We’re delighted to announce PrettyLittleThing and HYPE. as the next two fashion brands to join the Laybuy family. We understand customers want more flexibility at the checkout, but at the same time want assurance that payments are risk-free and interest-free.

“That’s exactly what Laybuy has been designed to do, and we’re so excited to bring this to PrettyLittleThing and HYPE. customers in the UK!”

Nicki Capstick, marketing director of PrettyLittleThing, added: “It’s always an important focus for us in giving our customers greater experiences whilst shopping at PLT and Laybuy allows us to provide a better and more innovative way of checking out. We’re super excited for this partnership for UK customers.”

Liam Green, creative director and co-founder of HYPE, said: “Bringing an alternative pay method to Hype will allow our customers to have complete flexibility at the checkout with a secure payment. We’re excited to partner up with Laybuy to make this happen, we know our customers will be thrilled just as much as we are.”