Member Article

Imperial College Business School launches online executive education through EMERITUS partnership

Imperial College Business School has joined forces with online education provider EMERITUS to create a suite of online executive education programmes that address digital transformation and help prepare executives for the future of work.

The first three programmes will cover digital marketing, business analytics and machine learning and build on Imperial’s reputation for delivering on-campus executive education programmes that combine the latest technology with business insight.

The new programmes are as follows:

• Imperial Machine Learning for Decision Making This programme expands executives’ understanding of machine learning and teaches the tools and techniques used for applying machine learning to business scenarios. Participants have the opportunity to apply their learning to real life business problems using techniques such as clustering, classification and regression. The 10-week course launches on 18 June 2020 and costs $1,600.

• Imperial Digital Marketing: Customer Analytics & Engagement
This two-month (4-6 hours per week) programme equips participants to make strategic digital marketing decisions using innovative marketing analytics tools. Participants learn how to predict sales and engagement using algorithms and explore a portfolio of case studies from brands including Netflix and Google. The programme costs $1,600 USD and the next cohort commences on 23 June 2020.

• Imperial Business Analytics: From Data to Decisions Participants in this four-month programme learn the fundamentals of the programming language Python. Understanding the real-world applicability and studying case studies on organisations, such as the American Red Cross and Memorial Sloan-Kettering Cancer Center, are among the highlights. The next cohort commences on 25 June 2020 and costs $2,200.

David Brown, Director of Executive Education at Imperial College Business School said: “We’re delighted to partner with EMERITUS to accelerate our delivery of these new online programmes to a global audience. Imperial is already an established leader in online learning and this partnership will enable more managers and executives in other countries to benefit from Imperial’s executive education offer, which combines technology and the latest business insights to help managers develop new ways of thinking and working.”

He continued: “At Imperial we are committed to exploring how we can benefit businesses, government and society through the application of new and existing technologies in new ways. These programmes are especially relevant in an era where more businesses are transitioning their operations online and people demand more flexible ways of learning. We are pleased to have in EMERITUS a partner that shares our philosophy around innovation and learning.”

The portfolio of online programmes delivered by Imperial and EMERITUS is set to rapidly expand in the near future, enabled by Imperial’s award-winning EdTech capabilities and online learning hub.

This was posted in Bdaily's Members' News section by Peter Remon .