Beverage brand quenches thirst for international success with six-figure fundraise

A beverage brand specialising in naturally flavoured seltzers is launching across the pond after closing a six-figure funding round.

Something & Nothing has secured £450k in its first funding round, ahead of its scheduled launch in New York and LA this month.

The firm, which specialises in vegan seltzers made from natural ingredients, has partnered with drinks specialist Iris Nova for distribution in selected venues on both the East and West Coast of the US.

Since its launch, Somes & Nothing has grown its direct-to-consumer (DTC) business by 300 per cent through social media marketing and exposure on national media such as Channel 4’s Sunday Brunch.

Co-founder of Something & Nothing, Olly Dixon, commented: “Iris Nova have a family of amazing better-for-you drinks, a fantastic distribution network and a huge DTC customer base of modern consumers that utilise Iris Nova’s technology platform for seamless ordering.

He added: “They are the perfect partners for us to enter the US market with.”

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