New UK holiday specialist emerges from lockdown
Coach holiday firm Caledonian Travel is being brought back into business by its former management team who have acquired its brand along with sister company UKBreakaways.com.
Both Caledonian Travel and UKBreakaways.com went into administration in May following the collapse of parent company Specialist Leisure Group.
Caledonian Leisure Ltd is headed by former Managing Director Graham Rogers, Commercial Director Martin Lock and Product Director Carl Brackenbury who previously spearheaded the growth of National Holidays to serve over 500,000 holiday customers every year with an annual turnover in excess of £90million.
Caledonian Travel has been operating short breaks and holidays by coach from Scotland for over 30 years. Caledonian Leisure plans to build on the success and heritage of the Caledonian brand by expanding into the North of England with new departure points across the North East and Yorkshire.
Meanwhile, UKBreakaways.com will continue to offer customers an extensive range of great value self-drive breaks and holidays.
Graham Rogers says: “We are thrilled to confirm the launch of Caledonian Leisure Ltd with the acquisition of Caledonian Travel and UKBreakaways.com.
“With over 130 years’ collective experience between the management team in the coach travel sector we believe we have a firm understanding of what the customer wants; good quality products at sensational value. Staycations will be the holiday of choice for many over the coming months, and we are looking forward to developing a range of new and exciting breaks and holidays for our customers to enjoy, details of which will be released shortly.”
Martin Lock adds: “Caledonian Travel has been Scotland’s leading coach holiday provider for over 30 years, and we are keen to restore the brand as an innovative provider of short breaks and holidays by coach. We look forward to welcoming back loyal customers who have holidayed with us for many years as well new faces as we look to grow the Caledonian Travel brand in the North East and Yorkshire.
“We also believe there is huge scope to develop UKBreakaways.com into a major holiday brand due to the wide range of fun and innovative short breaks it offers at unbeatable prices but with greater freedom of travel options.”
This was posted in Bdaily's Members' News section by Christian Musgrave .