Sex therapy app secures £1m seed funding to “transform lives”

A tech firm aiming to ‘democratise’ access to sex therapy has raised £1m in a seed funding round.

Blueheart has secured the investment in a round led by PROfounders Capital and joined by Calm/Storm.

Co founded by Sachin Raoul, Blueheart aims to provide evidence-based sex therapy sessions, which are navigated digitally via audio and written materials.

The new funding will be used to expand the available suite of therapy sessions and advance therapeutic research as well as the app’s AI capabilities.

Sachin Raoul, Blueheart co-founder and CEO, explained: “Sex plays a huge role in our lives; our intimate relationships are often our greatest source of joy. But they can also cause pain and distress.

“We’re bringing something truly pioneering to the market and aiming to transform how we talk about and engage with the topic of sex in the process. Our ambition is to improve the sex lives of 100 million people.

“We’re delighted that PROfounders Capital and Calm/Storm saw the potential in this vision and are joining us for the next phase of this journey.”

Rogan Angelini-Hurll, general partner at PROfounders Capital, who will be joining the Blueheart board, added: “Blueheart immediately stood out to us. There’s a lot of noise in the wellness and ‘self-improvement’ market, but very few offerings focus on evidence-based solutions which match the efficacy of in-person therapy.

“What really excited us was that Blueheart caters for an enormous but invisible market which isn’t being served by anyone else. It’s a truly revolutionising product and stands to help a huge number of people. The founding team is also exceptional; we love their passion and shared ideals.

“PROfounders Capital is excited to embark upon this journey with Blueheart as they look to transform lives.”