European e-scooter firm prepares for UK launch with London insurtech partnership

A European e-scooter operator has teamed up with a London insurtech ahead of its planned UK launch.

Berlin-based scooter firm TIER has joined forces with insurtech company Zego to provide insurance cover for its soon-to-be-deployed UK fleet.

The partnership follows the UK government’s decision to legalise rental e-scooters on the country’s roads as part of a 12-month trial period.

Fred Jones, TIER UK manager, commented: “E-scooters offer huge environmental and mobility benefits for UK cities but they need to be introduced in a way that makes everyone feel confident and safe, especially other road users.

“A big part of this will be ensuring that we and our riders are properly covered for accidents, by an insurer who truly understands our market and what we’re trying to achieve. With this in mind, Zego is a natural partner for TIER.”

Sten Saar, CEO and co-founder of Zego, added: “TIER has achieved a huge amount in a short space of time, and we are very excited about supporting the company as it establishes itself in the UK.

“E-scooters can play a major role in making cities greener and less congested, but they need to be insured in the right way that gives everyone peace of mind. We’re very happy to be fulfilling this role.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.