London hosiery brand gets global growth leg-up with six-figure funding

A London-based hosiery brand has stepped onto the scaleup ladder with new six-figure funding.

Hedoine has secured a £500k loan from Greater London Investment Fund (GLIF) to grow its brand and expand operations.

Launched in 2018 by entrepreneurial duo Alexandra Tymann and Anna Rauch, Hedoine got its name from the pair’s playful description of themselves as ‘hedonistic heroines’.

Alexandra and Anna founded the business in a bid to create high-quality sustainable hosiery, after identifying a gap in the market for durable long-lasting tights and stockings.

Headquartered in central London and selling direct from their website, the firm has developed a customer base across Europe and North America.

Alexandra Tymann, co-founder and CEO of Hedoine, commented: “Strong, bold, driven women, who are witty and do not take themselves too seriously are the core of our brand.

“Today we are extremely proud to have some great examples of them in our all-female management team.

“The GLIF loan will allow us to recruit four new employees and expand our marketing reach globally.”

Kala Desai, head of funds for The FSE Group, which managed the £55m GLIF debt fund on behalf of Funding London, added: “The GLIF team is always keen to support female founders and it was an absolute pleasure to work with Alex and Anna.

“Hedoine has created an exciting brand, offering high quality products using sustainable production and packaging methods.

“The GLIF funding will allow them to scale up their infrastructure and expand activities to facilitate rapid sales recovery and further growth acceleration once the market recovers and women return to office work and social activities post-crisis. We wish them every success for the future.”