Adult toy brand on a mission to ‘normalise sexual wellbeing’ secures Superdrug deal

An independent LGBTQIA+ owned adult toy company has secured a distribution deal with a nationwide health store.

Kandid has partnered with retailer Superdrug to launch its new collection of 100 per cent silicone sex toys.

Launched by London-based couple Josh Morris and Greg Davis, Kandid aims to provide safe adult toys as well as promote sexual wellbeing and de-stigmatise sexual pleasure.

Josh and Greg explained: “We have only been launched to market for eight months now, so it’s super exciting that Superdrug have chosen to take on board eight of the products from the Kandid collection.

“The work they are doing in expanding the sexual health category really shows their devotion to help normalise sexual wellbeing and the conversations about pleasure.”

Emma Smyth, head of commercial health at Superdrug, commented: “We have expanded our sexual health and sexual pleasure range and are proud to be the exclusive stockist of Kandid.

“We’re always eager to help meet the increasing consumer demand for a more open discussion around sex and sexual pleasure whatever your sexual orientation and age.”