Charlie Binns, who works with Birmingham City FC, has launched CMB Performance and Nutrition in York.
Jane Imrie

Championship football club nutritionist launches York consultancy

An entrepreneurial nutritionist who works with a Championship football club as well as Premier League players has launched his own consultancy.

Charlie Binns, who works with Birmingham City FC, has launched CMB Performance and Nutrition in York.

Based in the city’s Yorkshire Sports Medicine and Injury Clinic, CMB Performance and Nutrition will offer both online and face to face sessions with clients, creating bespoke meal plans and offering specialist advice.

Charlie explained: “I have always had a strong interest in how nutrition can affect performance and wellbeing and I love to help people realise their fitness goals through nutritional coaching.

“Fitness and health have been at the forefront of our minds in the last few months and people are keen to take ownership of their wellbeing. I really wanted to offer a service which was available to everyone – from the general public, keen to improve their diet, to elite athletes, sports teams and businesses.

“We’ve found that many companies are keen to help their workforce with the tools they need to improve their wellbeing, whether they’re now working remotely or are back in changed workplaces. We’re all very aware of the importance of our health right now more than ever, and our diet plays a huge part in that.”

Footballer Sam Byram, ex-Leeds United player and current right back for Championship team Norwich City, added: “Charlie has really helped me with my nutrition when it comes to what I should be eating before and after both training and games to match my energy output and also best aid my recovery in between.

“He also gave me lots of information on what to eat during my time off with a serious knee injury. I really believe this helped aid my recovery and the healing of my knee as well as keeping me in the best shape possible whilst I was unable to train.”

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