Jeep joins staycation trend with launch of ‘urban rooftop motel’ at The O2
Car brand Jeep has launched what it calls the “world’s most extreme staycation hotspot” at a landmark London site.
The firm has launched the Renegade Roof Top Motel, suspended 250ft above ground on one of the ‘iconic’ yellow pylons of the venue.
Suspended 250ft in the air, the “world’s first urban cliff camping motel” has been launched by the brand to celebrate the arrival of the new Jeep Renegade 4xe plug-in hybrid.
Utilising a hanging tent system known as a portaledge, the motel will offer dinner, bed and breakfast and 24-hour concierge to guests, who will be able to apply to stay for one night free on September 18 or 19.
Damien Dally, country manager at Jeep UK, explained: “Jeep has always been known as a brand that enables its drivers to fulfil their outdoor adventures. With the launch of our Renegade 4xe plug-in hybrid we now have a car that makes urban exploring even more accessible. No Congestion Charge, no ULEZ, just adventure.
“By suspending the world’s first urban cliff camping Motel on The O2 roof, we’re giving Brits a unique opportunity to see and enjoy London from an exhilarating new vantage point.
“We won’t be stopping there, with our Renegade Roof Top Motel we are planning a tour to other well-loved UK cities to offer even more spectacular views.”
Steve Sayer, VP and GM of The O2, added: “We’re thrilled that Jeep has chosen our venue for the first ever urban cliff camping Motel and we’re really looking forward to seeing it suspended from one of our iconic yellow pylons.
“The guests are in for a real treat and will experience some amazing views of London during their stay in the Renegade Motel.”
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