QUIZ sees 77% sales drop amid decline in occasion wear demand
Fashion brand QUIZ has reported a significant drop in sales as a result of the ongoing COVID-19 pandemic and restrictions on social gatherings.
For the five month period ending August 31, the firm made £12.8m in sales, a 77 per cent decline on the £55.2m revenues generated from 1 April to 31 August 2019.
In a trading statement this morning, the company explained how it was working to offset the decline: “During the period, the group has extended its casual ranges to respond to the additional demand for this product.
“This is in response to the decline in demand for occasion wear further to the ongoing restrictions on social events.”
The group, which operated 164 concessions in the UK prior to lockdown, announced a strategic restructure in June and now operates 141 stores across the country.
QUIZ has also been impacted on an international level, with its Spain stores set to close permanently and its primary US customer entering bankruptcy.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
It's time to confront the digital poverty crisis
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing