London events agency prepares for post-Brexit trading with New York office
A London-based events specialist has announced the launch of a new office in the US as part of its international expansion.
Events agency Aeorema has launched a New York base to service its growing list of US-based clients.
The new base will represent the second office for the firm’s events business Cheerful TwentyFirst, and will increase the workforce to 24 globally.
The launch of the new office coincides with the firm’s completion of development of its own virtual events platform, which has been branded KIT.
Steve Quah, chief executive officer, commented; “We are excited to be taking a historical step in Aeorema’s development. Our experience to date has shown that US clients are enthusiastic about British creativity and production and as such New York is the first phase of our committed approach to supporting our US-based and global clients.
“The New York office opens as a direct result of increasing work in the US, and will allow us to better service those clients with on-the-ground support and within a complementary time zone.
“The event landscape has been transformed in the last six months and the board feels it makes strategic and commercial sense to have a localised, in-market solution for a growing number of US clients.
“We also see this as a strategic business move to support our current US client base ahead of Brexit, allowing our customers to benefit from in-market billing and direct USD-EURO transactions, a move that secures our position as a global partner to our customers that operate in multiple markets.”
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