Sports startup teams up with US brand to launch CBD products for UK athletes

A London-based sports startup has partnered with a US cannabinoid biotech company in order to launch new CBD products for athletes.

Biosportart has teamed up with California-based firm PureForm to develop its range of CBD products, designed specifically for athletes.

Based in South East London, Biosportart focuses on compliance with World Anti-Doping Agency (WADA) regulations in order to create non-cannabis derived cannabidiol (CBD) products for the UK market.

Biosportart CEO, Richard O’Halloran, commented: “While there is widespread awareness of CBD amongst athletes, most are understandably wary of cannabis and hemp derived products, and have largely avoided products in this space.

“All the plant derived CBD isolates we considered were either inconsistently pure or contained traces of other cannabinoids, including THC. Only PureForm CBD could meet our stringent requirements of absolute zero (0.000… per cent) cannabinoids except CBD.”

Shaun Jarvis, PureForm’s chief strategy officer, added: “PureForm’s unique citrus derived CBD is over 99.5 per cent pure and is bio-identical to CBD extracted from cannabis, while containing no unwanted cannabinoids.

“Furthermore, it contains no residual chemicals such as extraction solvents, pesticides, or mycotoxins. We’re excited to launch our unique CBD product in the UK with Biosportart.”