Leeds security specialist unlocks Premier League success with Leeds United partnership

A West Yorkshire gate hardware and automation specialist has announced a new sponsorship deal with Leeds United Football Club.

Rolling Center UK has joined the club’s digital partnership programme to celebrate its recent return to the Premier League.

As a gold digital partner, the Leeds-based brand will be showcased at Elland Road on match days, featuring on the main scoreboard and LED boards within the stadium.

In addition, the firm will see its branding displayed on all Sky Sports, BT Sports, Amazon Prime Video and LUTV televised home games for the 20/21 season.

Simon Smith, MD at Rolling Center UK, commented “We’re extremely proud to be able to support a club that’s been part of our family for generations.

“Not only will this new partnership help to propel our brand further to a greater audience, but it will also provide some fantastic opportunities for staff and customers, such as game days and hospitality packages.

“After all the uncertainty around Covid and the immediate impact the business faced in the initial months, we’re proud of all the team who have worked hard to not only get the business back to where it was, but also produce a record summer for the company which we can now celebrate with this new partnership.

Stuart Dodsley, head of commercial at Leeds United, added: “We are delighted to welcome Rolling Center UK into our digital partnership programme for our return to the Premier League.

“To partner with local businesses on a global stage is hugely important for the club and the city. We look forward to a long and successful partnership with Rolling Center.”