Member Article

JSR Genetics extends relationship with BuddyCRM to enhance sales activity

The UK’s leading pig genetics and farming specialists, JSR Genetics, has extended its contract with Customer Relationship Management [CRM] provider, BuddyCRM, following a successful overhaul of its sales and customer engagement processes.

Headquartered in East Yorkshire, JSR Genetics is an established global brand in profitable pig production, boasting an unparalleled range of top-quality breeding stock supported by an exemplary health scheme and total biosecurity.

Having formed an initial relationship with the tech provider in 2016 to implement a series of improvements to its sales system, BuddyCRM and JSR Genetics have since established a strong working relationship which has resulted in the replacement of an old, unsupported livestock solution to allow greater visibility of its sales pipeline, together with enhanced customer communication.

Delivered by bespoke CRM technology, JSR Genetics also benefitted from the introduction of account management tools, providing quick access to information on spend, invoice status and products purchased.

In signing an additional 3-year contract, JSR Genetics will now continue to benefit from increased operational efficiencies, with scope for further growth and scalability.

Phil Lilly, Sales Account and Marketing Manager at JSR Genetics, confirmed: “Working with BuddyCRM has enhanced the way we manage our sales and customer information.”

“Adam and the team at BuddyCRM have replicated the features we needed into a new bespoke solution that is much more efficient than our old system. The team listened to everything we wanted and really understood the complexities of a genetics supply chain. We couldn’t be happier with the results and look forward to working with them for a further 3 years.”

BuddyCRM is a great CRM system that gives sales teams the customer information they need at the time they require it, this is especially useful for sales teams who are based remotely as it is web based.

Adam Hannath, Client Relationship Director for BuddyCRM, added: “BuddyCRM was founded by salespeople for salespeople, meaning we understand exactly what information a CRM solution should provide and how it can prove beneficial to a business. The value of our bespoke solution is demonstrated by our relationship with JSR Genetics, which started with a successful 12-month trial and has extended to form a 6 year agreement.

“On commencing the project, we initially implemented a CRM to improve their customer communications and management of their sales pipeline, before moving on to creating an effective account management solution that provides a clear overview on all customer-related activity.

“Our successful planning and implementation of the livestock availability software has proved extremely beneficial and we now look forward to continuing to work with JSR Genetics over the next 3 years.”

Founded in 2007, BuddyCRM is an easy-to-use online CRM software solution used to support and manage sales teams. Headquartered in the West Midlands, the tech provider is proving popular with businesses looking to implement bespoke workflows, improve operational efficiencies and drive business growth.

This was posted in Bdaily's Members' News section by John Stone .

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