Jewellery brand continues European growth with new Covent Garden boutique

An independent jewellery business is set for further growth with the launch of a new boutique in the heart of Covent Garden.

The Mercers’ Company has signed a deal with e&e Jewellery for a 500 sq ft space on Neal Street.

Founded in 2009, e&e Jewellery is designed in London and hand-made in Istanbul, and specialises in a range of statement rings, earrings, bracelets and necklaces.

The launch of the new boutique forms part of the brand’s European expansion plans, with growth planned in Spain, Italy, France and the Netherlands as well as the UK.

Emre Omerbeyoglu, owner of e&e Jewellery, commented: “We have been searching for another location in London’s Covent Garden as we have seen a significant increase in sales and demand over the past few months.

“Neal Street provides the ideal environment and brand fit to showcase our ever-changing collections and for our customers.”

Simon Taylor, property director at the Mercers’ Company, added: “We are continually looking for brands that can bring something unique to Covent Garden and providing a wider appeal for visitors.

“As an independent jewellers, e&e is an exciting and luxury concept to bring to the area, and will appeal to the capital’s Londoner base.”

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