Leeds and London PR agency scores with Rugby League World Cup contract

A PR agency with offices in Leeds and London has been named as one of the partners for next year’s Rugby League World Cup tournament.

PR, social and activation agency Hatch has been appointed by Rugby League World Cup 2021 (RLWC2021) to deliver PR, social media strategy and community management for RLWC2021 social channels.

The firm will work with marketing agencies McCann Manchester and Goodform in a bid to drive ticket sales, as well as connecting with Rugby League’s core fanbase through brand storytelling.

Matt Peden, director at Hatch, commented: “We’ve been working with the team for nearly two years, so we’re proud to have been selected alongside McCann Manchester and Goodform to finish the job.

“RLWC2021 has a powerful story to tell, from social impact to communities, and we all believe that the men’s, women’s and wheelchair tournaments, that take place simultaneously for the first-time next year, will transcend the sport and attract a new audience.”

Terri Lynam, customer director at RLWC2021 added: “We are delighted to announce our world-class roster of agencies who have a vital role to play in delivering the biggest and best ever Rugby League World Cup.”