US growth pays off for William Hill with 'strong' Q3 performance

Bookmaker William Hill has seen overall growth propelled by strong performance in its US operations during Q3.

For the 13 week period ending September 29, the group saw its US sales increase by 10 per cent.

The firm has seen its online international sales by 14 per cent for the year, with gaming growth offset by ‘unfavourable’ sports results.

The trading update comes less than a month after US casino brand Caesar’s announced plans to acquire William Hill.

Ulrik Bengtsson, chief executive officer, commented “We are very pleased with the trading performance of the group, which has been borne out of the commitment, resilience and hard work of our teams across the business. I could not be prouder of them.

“We have moved the company forward with our relentless focus on our customers, enhancing the competitiveness of our product, and maintaining player safety as one of our highest priorities.

“We have reinvigorated the leadership team and they, in turn, have empowered their teams to deliver on our plans.”