Winning hand for mobile gaming firm with Paddy Power Betfair content launch

A London-based mobile games developer has secured the launch of its content with a multinational betting brand.

Gaming Realms has announced the launch of its Slingos Originals content with betting and gaming operator Paddy Power Betfair, a division within Flutter Entertainment.

Gaming Realms’ Slingo portfolio, including Slingo Centurion, Slingo Extreme, Slingo XXXtreme and Slingo Deal or No Deal, will be distributed through the company’s aggregation partner Relax Gaming.

Mark Segal, chief financial officer of Gaming Realms, commented: “We are delighted to be launching our Slingo Originals content across the Paddy Power and Betfair brands in the UK and Ireland.

“The deal marks Gaming Realms’ third agreement with Flutter following our partnership with Sky Betting & Gaming earlier this year in the UK and the Betfair brand in New Jersey, USA.

“Paddy Power Betfair is a renowned and highly regarded operator in the UK gaming industry and we look forward to strengthening our presence and reaching ever greater numbers of players within this market.”

Richard Marquis, Betfair UKI head of casino, added: “We’ve been working tirelessly to deliver the gaming portfolio our players demand and Slingo is a huge milestone in that respect.

“We’re excited to finally be live and look forward to entertaining our players with additional Slingo games over the months and years ahead.”