Fashion resale e-commerce platform secures £4.6m for international expansion

A pre-owned fashion resale service is set to expand its global footprint following a multi-million pound funding round.

Cudoni has today announced a £4.6m investment round led by Daily Mail Group Venture, with participation from retail advisor Andrew Jennings as well as Hunt Investment Group and Concurrence Capital.

Entrepreneur James Harford-Tyrer founded Cudoni in 2017 after identifying a gap in the market for a premium online service.

The firm plans to use the new investment to fund the brand’s growth internationally, capitalising on the growing trend for online shopping and sustainable fashion.

Cudoni founder James Harford-Tyrer commented: “It is great to receive further backing from industry pioneers and business leaders, during what has been an incredibly tough year for the consumer sector amongst others.

“This investment comes at a crucial stage in our growth journey, at a time where we are looking to be increasingly present on the global stage. The valued support and investment from new and existing investors will allow us to continue our rapid expansion both within the United Kingdom and overseas.

“We remain excited that business leaders continue to invest in the luxury resale market through Cudoni as part of an important movement towards a more sustainable and conscious way of living.”

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