Lavinia Haane, Tyto
Chloe Shakesby

This week's London appointments

Lavinia Haane, Tyto

Pan-European technology PR agency Tyto has announced the appointment of Lavinia Haane as associate director.

She joins the company in order to further strengthen the agency’s senior leadership team and its consultancy expertise in both Germany and the UK.

Lavinia joins Tyto from Hotwire, where she first worked in Germany for five years, before more recently transitioning to a UK-based role for the last two and a half years.

At Tyto, Lavinia will be combining her dual market experience to operate seamlessly across Germany and the UK, providing senior counsel in both markets.

Brendon Craigie, co-founder and managing partner of Tyto, said: “Lavinia is the ideal hire for us in the current economic climate.

“Business has never been as borderless as it is now, which is why having another individual in our senior ranks who has such impressive experience in two of our key markets is all the more important.

“Lavinia’s intricate understanding of different business models and cultures across geographies will be integral to our clients and our vision for the agency moving forward.”

Lavinia added: “Having specialised in a range of disciplines in both the UK and Germany for several years, I was hungry for a role that enabled me to use my experience across markets and industries simultaneously – i.e. in an agency model that truly benefits existing and prospective clients.

“I couldn’t be more excited to join the incredible team at Tyto and to work across borders as a single unit, free from the constraints of traditional agency silos.”

Stephen McGilvray, FutureBrand

FutureBrand, the global brand transformation company, has appointed Stephen McGilvray to the role of executive creative director, London.

Stephen brings with him a wealth of experience in brand transformation and creative coaching, having spent nearly a decade at international brand consultancy, Wolff Olins, where he also held the position of executive creative director.

He first began to hone his craft at the award-winning design studio Browns and has most recently led the creative teams at digitally minded graphic design firm, MultiAdaptor.

Nick Sykes, global CEO of FutureBrand, commented: “We are delighted to have someone with Stephen’s pedigree and background joining FutureBrand for the next chapter of our journey.

“Stephen’s impressive experience and talent for nurturing teams will be pivotal as we navigate the challenges and opportunities ahead.

“This is particularly true as our creative teams continue to adapt to new, fluid working environments in the coming weeks and months.”

Stephen added: “I’m proud to join the team at FutureBrand, which is, in my view, one of the world’s most ambitious and exciting brand transformation businesses.

“Throughout my career, I’ve always admired its approach to branding and ability to deliver genuinely holistic experiences.

“My new role is an excellent opportunity to build on my passion for nurturing and training creative talent and forming happy, high-performing teams.

“At the same time, I’m deeply excited by the opportunity to work with some of the world’s most influential clients and use collaborative creative thinking to transform their businesses and brands.”

Fionn Hart, Flipdish

Flipdish has announced that it has appointed Fionn Hart as its new UK Country Manager.

Fionn is the former director at Ola UK, and will be responsible for overseeing and growing Flipdish’s UK operations, and supporting Flipdish’s global initiative to enable restaurants, pubs, takeaways and hotels to grow their businesses.

His previous role at Ola, one of the world’s largest ride-hailing technology companies, has given him experience working for businesses with scalable technology at the heart of the business model. He has also worked for HSBC as analyst to the CEO.

Fionn commented: “Flipdish’s expertise is helping to foster a growing community of forward-thinking restaurants in the UK. The technology is empowering businesses to be in control of their own customers, brand and data without relying on aggregator platforms.

“It’s an important movement and one I’ll be proud to grow during my time at Flipdish.”

Conor McCarthy, CEO of Flipdish, said, “Fionn’s broad knowledge of technology-centric businesses and diverse skill set makes him a perfect lead of UK operations as the business expands.

“His appointment is a statement of intent for Flipdish, showing our dedication towards helping restaurants, pubs and bars grow their influence in the UK.”

Annamaria Hajas, Advertu

Adverttu, the adtech company bringing out of home advertising into the digital age, has named Annamaria Hajas as its new head of growth & marketing.

Annamaria will lead Adverttu’s performance and brand marketing strategy and grow the company’s user base using its own on-car advertising and digital solutions.

She joins Adverttu from Yolt, the smart money platform, with experience including hyper-growth technology startups and established media agencies like MediaCom, Artefact, Geckoboard and GVC Group as well as time at employee benefits company, Perkbox.

Annamaria commented: “Adverttu’s culture is what any performance marketer dreams of – the freedom to experiment, impressive traction and the scope to scale rapidly.

“I am excited to join the team and get stuck in. Adverttu has an engaged, passionate driver community and these brand advocates are the perfect foundation for us to springboard from.”

Artjom Jekimtsev, CEO and founder of Adverttu, said: “Businesses and brands are desperate to run out of home advertising in the same way as other performance marketing channels.

“Before Adverttu arrived on the scene, this wasn’t possible. Annamaria is a talented marketer and her diverse expertise is exactly what we need in our team.

“Our drivers come from all walks of life and it will be exciting to see this rich community grow as we introduce more people to the passive income possible with Adverttu.”

James Millard, Vivian Bertseka and Bart Dujczyski, Clim8 Investment

Clim8 Invest, a digital investment platform has announced the appointment of three members to its investment committee.

The new recruits are James Millard, Vivan Bertseka and Bart Dujczyski.

James is the chief investment officer of specialist global insurer Hiscox and former head of Multi-Manager Strategies at Aberdeen Standard Investments, where he was responsible for more than £27bn of client assets.

Vivian is the former director at Generation Investment Management, a sustainable investing firm co-founded by Al Gore, which manages more than $25bn of assets in public and private funds.

Bart is a renewable energy and cleantech expert who was previously CFO of Polenergia SA (Poland’s largest listed independent renewables utility) and an investment professional at Kulczyk Investments, Oaktree Capital and Rothschilds.

Vivian commented: “Clim8 is addressing an enormous opportunity and it’s coming to market just at the right time to provide a product that solves a very big issue.

“Investing behind environmental priorities is not easy; it’s actually very hard to do.

“What Clim8 has that is differentiating is an experienced team that works to actively help manage clients’ money.”

Duncan Grierson, founder and CEO, said: “We’re really excited to have James, Vivian and Bart on our investment committee.

“They each have different and very relevant experience for Clim8, with deep expertise in large scale fund management, in sustainability investing and in renewable energy and cleantech. They are a fantastic asset to our investment team.”

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