Sustainable shopping bag manufacturer carries home £500k in first year turnover

A London sustainable startup has announced that its first year turnover reached more than £500k as it recycled millions of plastic bottles.

Kind Bag, which recycles plastic bottles to create eco-friendly shopping bags, has announced a “strong” first year of growth, recycling more than 1.5 million used plastic bottles.

Growth was fuelled by UK online sales as well as exports, with new distribution channels opening up across Australia, Canada, China, Denmark, Japan, Indonesia, Norway and Singapore.

Maria Rodriguez, founder of Kind Bag, commented: “We are currently the only reusable bag on the market to use 100 per cent RPET, with a completely sustainable and ethical production process.

“Everything from the product itself and the ink used, through to the recycled packaging has been carefully chosen with the planet in mind.

“We also work with the charity Just One Ocean to donate 10 per cent of all profits to help preserve the oceans for future generations.

“With Covid-19 changing the retail landscape, we’ve seen consumer shopping behaviour shifting. Now more than ever consumers are eschewing fast fashion items and looking for sustainable products that stand the test of time.

“And if there’s one thing every eco-conscious shopper needs, it’s a high-quality reusable bag. I’m pleased to share that we have a strong NPD pipeline coming up in the new year including a special collaboration with William Morris.”