Franco-Japanese patisserie to bring fusion flavours to Chinatown

A new patisserie specialising in a blend of French and Japanese dishes is set to launch in London’s West End.

Shaftesbury has announced the launch of Franco-Japanese brand Sakurado’s new store in Chinatown, which will open for take-away and delivery prior to a full launch in December.

Located at 66 Shaftesbury Avenue, the 700 sq ft store will offer a range of the brand’s signature mille crepes - 30-layer cakes comprised of alternating pancakes and pastry cream.

In addition, the Sakurado store will offer roll cakes, shortcakes and mochi ice cream as well as coffee and bubble tea.

Ernest Singh, owner of Sakurado, commented: “Chinatown London is a target destination for any brand with an East Asian offering.

“Having started in 2018, Sakurado has supplied some of the most popular restaurants and chefs in London alongside Chinatown’s best bakeries with our mille crepes, prepared daily.

“Opening our very own store in this buzzing and central location is very exciting for us – we look forward to safely welcoming customers through our doors, and launching in full in December.”

Julia Wilkinson, restaurant director at Shaftesbury, added: “This is yet another indication of just how attractive Chinatown London is for operators looking to bring a taste of East Asia to the UK and that operators recognise the long-term attraction of the West End for innovative food concepts, even in the midst of the current restrictions.

“Fusion desserts, such as the mille crepe Sakurado is so well-known for, is a popular trend in Japan and growing rapidly in popularity in the UK.

“Chinatown London’s credentials as a takeaway hub have been further enhanced by Sakurado’s opening, giving huge variety for Londoners craving something different during this lockdown.”

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