Chloe Shakesby

No rest for UK mattress specialist as "remarkable" Black Friday drives 15% growth

A UK mattress retailer has announced that it expects its full year revenues to hit £24m following a “remarkable” Black Friday.

eve Sleep, based in London, has seen year on year growth of approximately 15 per cent for the last five months, pushing its full year results expectations.

The company said that the Black Friday period generated more than £1.1m in sales, and that on the Friday (27 November), it sold on average a mattress every three minutes.

It is also predicting an underlying EBITDA loss of £2.5m, a 77 per cent improvement on the previous year.

Cheryl Calverley, CEO of eve Sleep, commented: “We have had a strong November and a remarkable performance over the Black Friday period, with sales over the four days totalling £1.1m, up 45 per cent on the previous year.

“On Black Friday itself we sold a mattress on average every three minutes.

“eve continues to cement its position as a premium provider of sleep wellness products and it is pleasing to see this increasingly recognised by independent review bodies such as Which?, who’ve recognised eve’s hybrid range as the best mattresses in the UK, as well as partnerships with premium store based brands, such as Olivier Desforges in France and Dunelm and Next in the UK.

“We are undoubtedly benefitting from structural tailwinds, with the shift to online continuing at pace, as well as ongoing strength in the homewares sector.

“There is no visibility as to how long these positive drivers will continue and uncertainties around Brexit and consumer spending remain.

“However, what is certain is that eve is in a far better place, in terms of its differentiated brand positioning, its superb product portfolio and its robust financials, to realise the opportunities that 2021 will no doubt bring.”

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