Member Article

One small step against food wastage...Quorn rally behind local businesses

Calling on local hospitality businesses who need support during this difficult time:

Today, Quorn has put personal beliefs and brand promotions aside, in a bold new move to prevent food wastage.

Posting on their Instagram earlier today, the brand invited hospitality businesses to nominate themselves and promised to “spread the word” on their social media channels to help them sell their food.

Writing on their Instagram channel, the brand wrote:

Today, we were supposed to go out with a campaign, encouraging you to buy Quorn and cook up tasty meat-free meals this festive period.

But Tier 3 COVID restrictions in the UK continued and further were announced, with pubs, restaurants and their suppliers receiving little to no warning, putting livelihoods at risk and thousands of tons of food potentially to waste.

So this festive period, instead of broadcasting our own promotions, we will be supporting our partners in the hospitality industry that have found themselves in this devastating position, once again.

Instead of enjoying our products, if possible, we’d love for you to purchase excess food and ingredients from your local pub or restaurant or their suppliers, even if that means you’ll be buying more meat.

If you’re a pub or restaurant reselling your food stock to the public, tag us on social media and we’ll spread the word. #StopFoodWaste

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Business nominations have already started flooding in, and one user commented on the Instagram post:

“Compassion comes in a multitude of ways, thank you for this lovely sentiment.”

CEO Marco Bertacca said: “As a brand fiercely dedicated to helping the planet, we are committed to helping businesses sell on their food. To both prevent food from going to waste and support hospitality at a time when they need it the most.

Quorn are a brand that represents everyone; from vegetarians, flexitarians, meat-eaters, vegans and more. This moment in time gives us an opportunity to do something for the greater good, when industries should be rallying together to support one another. That is why for now, we are putting our own campaigns and promotions on hold to make way for more significant things to focussed upon.“

This was posted in Bdaily's Members' News section by Sandra Griffiths .