Sustainable tech startup lands £350k investment to tackle electronic waste

A London-based sustainable tech startup has secured six-figure funding to support its mission of eliminating electronic waste.

Refurbished and pre-owned tech brand reboxed has raised £350k in pre-seed funding from angel investors.

Based in Brixton, reboxed launched earlier this year in a bid to tackle electronic waste caused by old computers and mobile devices.

The funds raised will be used to support the launch of the firm’s on-demand buyback process which uses reboxed’s ‘TechCheck’ diagnostic service.

Phil Kemish, reboxed co-founder and CEO, commented: “I’m happy to announce this investment and excited by the opportunity to transform the pre-owned and refurbished experience, which suffers from poor satisfaction and inconvenience, and is failing the needs of today’s on-demand consumers.

“Shifting people away from the expense of new and upgrading to reboxed means we can save money and the planet while still offering value, quality and ease.”

Angel investors in the new funding round include former Dyson CEO Martin McCourt, Mazuma Mobile co-founder Charlo Carabott and ustwo co-founder Matt ‘Mills’ Miller.

Martin McCourt added: “There is undoubtedly growing interest amongst phone owners in exchanging their used handset for a replacement that is also used, but in great condition.

“The challenge would-be ‘swappers’ have is the hassle they face in executing the transaction, and the chance that they will receive a poor trade-in deal and maybe a substandard product.

“Reboxed changes all of that with a fresh, easy to use platform that offers swappers a great deal and a fab service, second to none.”