Audi drives South Yorkshire growth with showroom upgrade

An Audi car dealership in South Yorkshire has undergone a full upgrade as part of a national revamp.

Car dealer JCT600 has completed the refurbishment of its Audi Doncaster showroom on Wheatley Hall Road in Doncaster.

Covering 650 sq m, the Doncaster showroom has undergone a complete interior refurbishment to incorporate Audi’s latest retail concept.

Audi’s Digital Retail Module (DRM) enables customers to configure Audi products in a lounge environment and see the fully-visualised solution on a 75 inch LCD HD TV.

In addition, the dealership features JCT600’s kids zone concept, a space for children while their parents shop, which includes a gaming station and iPad.

The Doncaster refurbishment is the latest in a wider programme of upgrades to the JCT600 dealership network.

Mark Taylor, group property director of JCT600, commented: “We have a rolling programme of upgrading our dealerships and this latest work at Audi Doncaster sees a complete refurbishment of the showroom with the aim of making all visits to us as pleasant as possible for customers.

“As well as comfortable, stylish surroundings, customers will also be able to benefit from Audi’s latest DRM technology to help them visualise their stunning new vehicle in their own specification.”