Avanton's Coda development in Battersea.
Jane Imrie

Developer launches TikTok collaboration to promote £120m Battersea scheme

A property developer has formed a new partnership on social media platform TikTok to promote its flagship scheme in Battersea.

Avanton has teamed up with Corban Group to showcase its recently completed £120m Coda development to a new audience through the Avanton X Corban Group project.

Two video tours of Coda have been posted on TikTok so far, one featuring the newly completed residents’ lobby and the other a show apartment by Gordon Duff Linton, with a combined 120,000 views and over 7,500 likes.

The video series plans to capture the unveiling of the residents’ amenities including the gym and landscaped podium gardens.

The Corban Group, led by independent agent Toby Albert-Corban, is affiliated with Nest Seekers International, the USA brokerage which features in Netflix’s hit show Million Dollar Beach House.

David Ronson, sales and marketing director at Avanton, commented: “Following our hugely successful celebrity ‘test drive’ event for Coda, exploring content on another social media platform is a natural progression.

“TikTok is the fastest ever growing social media platform and with a rapidly increasing audience it is fantastic to have our brand and Coda showcased. We look forward to the Avanton X Corban video series capturing exciting new milestones for the development.

“Although social media content will not replace traditional marketing, it is important for the property industry to react to new platforms and Avanton are proud to be leading the way.”

Toby Albert-Corban, founder of Corban Group (part of Nest Seekers International), added: “The national lockdown restrictions have called for creativity in marketing property and I saw the opportunity to bring US-style marketing techniques to the London prime market.

“TikTok’s technology is very user-friendly and straightforward, meaning if someone views a property video they like they can easily share it by message, email or link with a friend, with less hassle compared to some virtual property tours on websites.

“Coda is a fantastic development offering high-quality homes and it is great to see the genuine enquiries and positive engagement from our first videos.”

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