Yorkshire homewares brand joins Ralph Lauren as stockist for global interiors firm

A West Yorkshire homewares company has been chosen as a stockist for a global interior lifestyle firm.

Adriana Homewares has secured a deal with LuxDeco to see its products sold on its global platform alongside brands such as Ralph Lauren.

Founded by Adriana Gentile in Keighley, Adriana Homewares specialises in ‘luxury’ products made from 100 per cent British wool such as throws, cushions and lampshades, and focuses on sustainability.

Adriana secured the deal after a previous collaboration for international trade show Design Junction.

Commenting on the deal, founder Adriana said: “After a challenging 2020, it’s incredible to start the new year being invited to partner with LuxDeco.

“It’s a site which we could at one point only have dreamt of being featured on and is a real stamp of approval from a leader in the homewares industry.”