Yorkshire tech startup aims to support UK firms through relaunch

A Yorkshire-based tech startup has relaunched its app in a bid to support sole traders and SMEs across the UK.

Tech business socialsendr has relaunched with a new brand and features in order to support businesses with boosting their online presence.

The platform creates, schedules and posts content for SMEs on social media channels Facebook, Twitter and LinkedIn, aiming to save businesses time and money.

Founder Michelle Cowan commented: “Back in 2017 I noticed a gap in the market for the app. Many small businesses struggle with managing their social media channels and don’t have the option to employ someone.

“It involves time and effort to create a consistent social presence, taking valuable time away from the job at hand. The idea snowballed from there, and with my business partner, we began laying the foundations for the initial app in 2018.

“2020 was a year of ups and downs, but following the start of the first lockdown we took some time out to review the app we had initially developed, deciding to rebrand and launch enhanced features to support even more customers in generating business through the power of social, at an affordable price.

“The app delivers some very real benefits, and solves a number of key business issues, the challenge now is to ensure we make sole traders aware of it and how it can support their marketing.”