Firm behind Leeds United’s Premier League celebration merch expands workforce

A newly-rebranded clothing and merchandise business in Yorkshire is set for further growth after a series of contract and investment wins.

Infinity Incorporated, formerly known as Creative Emporium, has announced plans to expand its team following increased investment and a range of new contracts.

The firm, which was established in 1999, has announced a new recruitment drive to meet increased demand for its branded merchandise and clothing, hiring across its marketing, client services and production departments

Working with several Premier League and Championship football teams as well as the UK’s top 20 universities, the company also provides products for consumer and corporate brands such as Eddie Stobart, BBC, Jet2, New Balance, Deloitte, M&S, DPD, Nectar and TikTok.

In August of last year, the business was selected to produce commemorative merchandise to celebrate Leeds United’s promotion to the Premier League.

Infinity Incorporated founder and managing director, Darren Cohen, commented: “Our sector experienced a massive decline in demand for standard promotional products.

“However, we also saw a big rise in branded face coverings, branded clothing and employee care packages to support the internal engagement campaigns our clients are running to keep staff motivated and focused on wellbeing while working from home.”

Speaking about the rebrand, he continued: “2020 was a challenging year for everyone, but it afforded us the time to really focus our efforts as a business, rethink what we stand for, and review our infrastructure, to ensure we are in the best possible position to continue providing our clients with fantastic service for promotional merchandise, branded apparel and corporate uniform.

“We feel our refreshed brand identity better reflects the value we bring to our clients across the UK and internationally.”