Skate brand picks up speed with launch of new London flagship store

An independent skate brand has chosen a central London location for the site of its new flagship store.

The Mercers’ Company has today announced that skate shop No Chaos, has selected Neal Street in Covent Garden for its newest outlet.

Located at 3 Neal Street, the new store will span 2,044 sq ft with the ground floor as No Chaos’ retail space, and the basement home to an interactive concept created by cult brand Scum.

A half-pipe skate ramp will run through the basement, alongside a coffee bar and mini-arcade, while the store will offer the brand’s own range of apparel, skateboards and accessories, alongside brands such as HUF, Rip N Dip and Santa Cruz.

Jamie Wilson, co-founder of No Chaos, commented: “Covent Garden is a well-loved location within the capital, and has been a key target area for our expansion since we first launched our brand.

“Our central London flagship will be a hub for all skate lovers, and with the added impact of the interactive basement level, this is an incredible opportunity for us to reach and entertain more of our customer base. We look forward to bringing the No Chaos ethos to central London.”

Simon Taylor, property director at the Mercers’ Company, added: “The signing of No Chaos is brilliant news to kick start 2021 with. The exciting brand will feel right at home among the other well-known cult names within the Mercers’ estate especially alongside its neighbours on Neal Street, including Vans.

“The brand’s selection of Neal Street is testament to the strength and resilience of this iconic location and sets the tone for the year ahead. It’s also another concept consumers can look forward to visiting safely post lockdown.”

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