Behavioural app to encourage climate-friendly habits launches in UK

A new app that encourages people to make greener and more sustainable choices has launched in the UK.

Ailuna launched in the UK earlier this week in a bid to support users to adopt more climate-friendly habits, including saving energy at home and avoiding food waste.

Founded in 2019 by Lars and Helene Ronning, Ailuna has been developed alongside Dr Emmie Fulton, a behavioural science specialist with over 16 years in applied academic research within behavioral psychology.

The firm, which has its UK headquarters in London, has created more than 20 new jobs across six countries and three continents.

CEO of Ailuna, Lars Ronning, commented: “We all know we could do more to be environmentally friendly, but sometimes it can be hard to know where to start or how to stick to these lifestyle changes.

“With Ailuna, we hope to inspire, motivate and support our users to make small changes to their lives, and in turn make a huge difference to the future of the planet.

“We recognise the role technology plays in the everyday lives of society, which is why our platform has removed the barriers to habit change and made it accessible to people wherever they may be.

“We know that there is often an intention to maintain positive habits developed in the new year, and we hope that Ailuna will enable these new habits to continue and expand for the benefit of everyone.”