Sloane Stanley has confirmed that wine retailer 28º–50º has signed on for new premises on the King’s Road.
Jane Imrie

Wine specialist set to uncork growth with new Chelsea restaurant

An independent wine specialist is set to expand with the launch of a new restaurant in the heart of Chelsea.

Property management firm Sloane Stanley has confirmed that wine retailer 28º–50º has signed on for new premises on the King’s Road.

28º–50º Chelsea will occupy the former Byron unit - a2,894 sq. ft corner space at 300 King’s Road, located near cocktail bar Callooh Callay and opposite the new Everyman Chelsea cinema.

The new restaurant will build on 28º–50º’s current European-inspired menu, accommodating 80 covers.

Richard Green, founder and owner of 28º–50º Wine Bar and Kitchen commented: “We have been careful to select the very best locations for our restaurants, and this prime location on the King’s Road formed the perfect site within which to launch our latest 28º–50º space.

“Whether customers are dropping in for a drink, dining with loved ones, or joining us for an event, here at 28º–50º we are proud of our reputation for delivering exceptional wine, cuisine and service in a very relaxed atmosphere.

“We can’t wait to open our doors once national lockdown lifts, bringing everything 28º–50º is about to discerning Chelsea patrons and those from further afield.”

Hannah Grievson, property director at Sloane Stanley, added: “The signing of 28º–50º is a wonderful addition to the estate, especially as it’s such a highly regarded food and beverage brand.

“Due to the pandemic, more than ever we are responding to, and investing in community interest, this signing fulfills the desire for premium bar and restaurant fare.

“As part of our leasing strategy, which we have adapted to provide more fluidity and flexibility due to the pandemic, we are creating a strong and appealing mix of retail and dining brands across the King’s Road and Fulham Road, and we look forward to welcoming 28º–50º formally to the estate once national restrictions lift.”

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