Michelin Star chef launches new vegan restaurant at Camden Market

A new vegan restaurant has announced that it is setting up its first ever site at Buck Street Market’s eco-conscious consumer market.

Bad Vegan, created by Michelin Star chef Tom Kerridge and brand specialist Mark Emms, has signed a deal with Camden Market owner LabTech to open its first site at Buck Street Market.

Buck Street Market is billed as the UK’s “first eco-conscious consumer market”, and will see two shipping container units taken over by Bad Vegan.

The restaurant focuses on a fundamentally vegan menu, but offers non-vegan toppings and sides to cater to people who want to eat more plant-based food but may not follow a vegan diet.

Maggie Milosavljevic, LabTech’s commercial director, commented: “At the very heart of Buck Street Market’s ethos is sustainability, and Bad Vegan complements this perfectly, with a menu offer focused on veganism and a mission statement to have more people eating more plant-based food.

“This is the ideal location to nurture this brand and this idea, and we are confident Bad Vegan will attract vegan and non-vegan fans alike.”

Mark Emms, founder of Bad Vegan, said: “Our principles are simple – we want to encourage people to make small changes to their diet, incorporating more plant-based food.

“We know that a growing number of consumers want to commit to this, but a purely vegan diet isn’t for everyone, so by adding a small amount of non-vegan elements our food retains familiarity whilst being predominantly vegan.

“Buck Street Market, and Camden generally, embraces sustainability like no other destination, so this is the perfect place to build the Bad Vegan brand.”