East London tech campus pledges to create “world-class” esports cluster

A London tech and innovation campus has outlined its plans to become a “world-class” destination for esports businesses.

Here East has committed to leading a new initiative to accelerate the growth of an esports cluster on Queen Elizabeth Olympic Park, according to a new report published today.

Published by Delancey’s Here East and supported by the London Legacy Development Corporation (LLDC), the report has outlined a roadmap to create a “world-class” esports cluster in a bid to drive job creation and bring the $180bn industry to East London.

The report outlines a series of recommendations including the establishment of a dedicated team to deliver marketing and communication campaigns, new esports partnerships and collaborations with local initiatives to develop pathways in order to foster talent.

Gavin Poole, CEO of Here East, commented: “Queen Elizabeth Olympic Park already hosts some of the most high profile esports competitions, teams and businesses in the UK and Here East has become the fastest growing community of esports innovation in the country.

“This report outlines our vision to transform the Park into a world-class esports cluster that sends a clear message to the global esports community – London has the talent, venues and expertise to become a global capital for esports.”

“We have outlined an ambitious roadmap to realise the potential of esports on the Park in a way that brings significant economic and social benefits to the capital, the emerging British esports industry and local communities.

“We look forward to working with the London Legacy Development Company and the wider Park community to bring this roadmap to life.”

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