North East home improvements company reports "best ever" sales of £1.25m

A North East company has announced that it has seen its “best ever” sales month after earning more than £1m in orders.

Pennine Home Improvements, which is part of the Conservatory Outlet Group, has achieved more than £1.25m of orders in twenty-eight days, rising by 25 per cent on the same period last year.

The company, which has showrooms in Durham and Newcastle, said that the increase comes due to a “massive surge” in homeowner spending despite the impact of the pandemic.

It is predicting that it will increase its turnover by 50 per cent by 2024.

Nigel Morris, sales director of Pennine Home Improvements, commented: “Our team never fails to amaze and they have done it again with February sales up 25 per cent on the same time last year, all of this achieved through online communication and adhering to Covid-19 measures.

“Despite customers not being able to set foot in any of our showrooms, we have still been able to satisfy their desire to use the money saved from not going out to accelerate improvements to the home.

“This has seen people decide to change windows, buy new front doors and, tellingly, press the button on major extensions.

“There’s a pent-up demand and we’ve been able to meet it head on by using digital technology to help clients plan and bring our products and plans to life through virtual reality.

“Our order book for the rest of 2021 is extremely strong and we’re on track to increase turnover by 50 per cent by 2024.”